How one company successfully changed its culture to better use data for pricing—and profit.

Interview

Marketing the Mercedes way

Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.

Article

How CMOs and CROs can be allies

Advanced analytics and the need to engage customers are revealing ways that CMOs and Chief Risk Officers can work better together.

Article

Marketing technology: What it is and how it should work

Marketing tech is changing what marketers can do. Are marketers ready for it?

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What we're reading

Monica Lewinsky, sadistic robots and secret billionaires: what I learned at TED 2015

The Guardian

Tongue-in-cheek review of recent TED events

Budget 2015: Osborne pins UK's digital future on internet of things

The Guardian

British government invests aggressively in Internet of Things

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