The smartphone experience continues to be enhanced and personalized with a host of equally "smart" adjacent devices that people can wear - or even swallow.

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Affluent customers want service on social media

To attract and keep high-income customers, companies need to turn to social media for customer service.

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Joining the culture club: How to be relevant

Terry Young (CEO and founder) and Dana Wade (Chief Client Officer) from Sparks & Honey discuss using culture to connect with an audience today.

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McKinsey Minute: A new take on segmentation

Marketers need to take a more dynamic approach to segmentation by tailoring messages to three diverse groups of customers.

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FMCG battle for shelf space moves online

The Economic Times

Fast-moving consumer goods (FMCG) companies are using digital tools to micro-target consumers.

McKinsey M&S on Twitter

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