Five elements are defining what effective marketing is. Marketers need to master them all.
There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.
Companies are overlooking a massive source of growth: presales. Here’s what to do about it.
With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.
In their own words
CMO: Working with other organizations in the company
Lynn Vojvodich, CMO and EVP of salesforce.com, explains how working well with other parts of the company starts with having a shared and complete view of the customer. "You need to start with a single view of the customer."