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To improve sales, pay more attention to presales

Companies are overlooking a massive source of growth: presales. Here’s what to do about it.

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The opportunity in online luxury fashion

With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.

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Wall Breakers: Building a CIO–CMO partnership

The CMO–CIO relationship is one of the most important ones in companies today. One CIO describes how he makes it work.

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Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues

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Search is back, and what that means to brands....

Chinese Phone Upstarts Sell With Personality, Not Product

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Chinese companies look to personality and targeted segments with their smart phones.

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