There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.
Successful companies empower their sales force with tools and capabilities to get better prices. Here’s how they do it.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.
In their own words
CMO: Working with other organizations in the company
Lynn Vojvodich, CMO and EVP of salesforce.com, explains how working well with other parts of the company starts with having a shared and complete view of the customer. "You need to start with a single view of the customer."