For a historically decentralized company like Johnson & Johnson, digital can bring opportunities to streamline.
Sales teams that consistently outperform the competition focus on boosting their Sales ROI. Here’s how.
McKinsey director Gordon Orr goes behind the trends shaping the world’s second-largest economy to explain what companies must do to operate effectively.
Risk can be the most important element in a project’s profitability. Here’s how to make it work.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.
In their own words
CMO: Working with other organizations in the company
Lynn Vojvodich, CMO and EVP of salesforce.com, explains how working well with other parts of the company starts with having a shared and complete view of the customer. "You need to start with a single view of the customer."