Bert van Meurs, senior vice president and CMO for imaging systems at Philips Healthcare, tells McKinsey director Tom French how marketers lead the company’s planning, from product creation to consumer facing.


Interview: Mind the attention gap: What brands need to know about advertising today

Thales Teixeira, Harvard Business School professor, talks to McKinsey partner Dave Edelman about how companies need to focus on attention when thinking about advertising.


New trends in smart devices

The smartphone experience continues to be enhanced and personalized with a host of equally "smart" adjacent devices that people can wear - or even swallow.


Affluent customers want service on social media

To attract and keep high-income customers, companies need to turn to social media for customer service.

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FMCG battle for shelf space moves online

The Economic Times

Fast-moving consumer goods (FMCG) companies are using digital tools to micro-target consumers.

McKinsey M&S on Twitter

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