Internet adoption by Chinese companies will give the economy a new burst of momentum and change the nature of growth.


2015: A fairytale of risk in the digital age

This is a year for digital marketers to be careful what they wish for.


A digital prescription for pharma companies

Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.


The new financial normal: Taking the pulse of the cautious American consumer

For many consumers, the 2008-2012 recession isn't over yet.

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Companies with a Formal Sales Process Generate More Revenue

Harvard Business Review

A new survey highlights problems with managing the sales pipeline.

Measuring The Impact Of Social Media On Your Business


Marketers are not tracking the impact of social media on purchase activity or financial outcomes.

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