Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity.
Success for retailers in the digital age requires developing completely new skills.
McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.
With advanced analytics, CMOs can demonstrate ROI with a degree of precision that’s never been possible before … and win over the CFO.
McKinsey M&S on Twitter
- RT @barrseitz: 12/10 @Storify: #Social Media Marketing for Professional Services Leadership Forum via @BDIonline http://t.co/rVoPMeWRtU — 12 hours 20 min ago
- RT @LeanInOrg No Girls Allowed: Unraveling the stereotype that video games are for boys. http://t.co/pIAqIRWSDH — 13 hours 42 min ago
- Wow - #infographic on #BigData and #marketing taking off. http://t.co/UbkKmibjeZ — 16 hours 55 min ago
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- Just had great lunch with @JoeZawadzki , founder of Mediamath, discussing many-headed directions for programmatic buying and its challenges — 18 hours 23 min ago
- Looking forward to @ANAmarketers presentation tomorrow - Transforming Customer Experience into Customer Journeys. Bring your best questions — 19 hours 56 min ago