PayPal senior executive, Laurent Le Moal, tells McKinsey how the company continues to innovate as consumers—and their devices—evolve.

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The future of US retail-banking distribution

The more that customers use digital-banking channels, the more they actually use branches and call centers. This shifting behavior presents a threat—and a rare opportunity.

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Why companies should care about eCare

Digital customer service is now a strategic imperative, but its adoption is hampered by weaknesses in delivery strategies and incomplete measurement of its effectiveness.

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The rebirth of the CMO

As the role of marketing becomes more complex and influential, CMOs should focus on three activities.

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FDA Readies Social Media Rules For Big Pharma

Forbes

In response to the industry’s request for guidance, the FDA has released 3 draft guidance documents for social media

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