Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity.
Success for retailers in the digital age requires developing completely new skills.
McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.
With advanced analytics, CMOs can demonstrate ROI with a degree of precision that’s never been possible before … and win over the CFO.
McKinsey M&S on Twitter
- Keep it personal: Effective use of personalization can lead to a 10% sales increase http://t.co/nW2FytGCJO — 1 hour 12 min ago
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