Dorkas Koenen, the CMO for Dutch energy company Essent (an RWE business) explains how he and his CEO worked together to develop an organization focused on the customer.

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PayPal’s vision for a global marketplace

PayPal senior executive, Laurent Le Moal, tells McKinsey how the company continues to innovate as consumers—and their devices—evolve.

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The future of US retail-banking distribution

The more that customers use digital-banking channels, the more they actually use branches and call centers. This shifting behavior presents a threat—and a rare opportunity.

Data nuggets: Customer Analytics

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Creating Ads During the MTV Video Music Awards

New York Times

An interesting, new development in advertising to help brands capitalize on viral social moments

McKinsey M&S on Twitter

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