Joining the culture club: How to be relevant

Terry Young (CEO and founder) and Dana Wade (Chief Client Officer) from Sparks & Honey discuss using culture to connect with an audience today.


McKinsey Minute: A new take on segmentation

Marketers need to take a more dynamic approach to segmentation by tailoring messages to three diverse groups of customers.


Best of both worlds: Customer experience for more revenues and lower costs

There are huge opportunities to both cut costs and grow if you invest wisely in customer experience.

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FMCG battle for shelf space moves online

The Economic Times

Fast-moving consumer goods (FMCG) companies are using digital tools to micro-target consumers.

McKinsey M&S on Twitter

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