Sometimes a company’s best course is to “hack” its way to a marketing transformation. Here’s a checklist of the elements needed to make the method work.
Despite the rapid growth of Internet penetration, more people around the world remain offline than those who are connected. Here are four categories of how consumer behavior and perceptions are an impediment to more of the world’s population coming online.
Marketing has the best view of customer engagement to drive enterprises forward, but a new McKinsey survey reveals there are still roadblocks impeding its full, effective transformation. Fortunately, there are ways around them.
More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.
In their own words
CMO: Working with other organizations in the company
Lynn Vojvodich, CMO and EVP of salesforce.com, explains how working well with other parts of the company starts with having a shared and complete view of the customer. "You need to start with a single view of the customer."