Marketing has the best view of customer engagement to drive enterprises forward, but a new McKinsey survey reveals there are still roadblocks impeding its full, effective transformation. Fortunately, there are ways around them.


Offline and falling behind: Barriers to Internet adoption

More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.


The Big Data blunder: Missing personal connections

Data and analytics are most effective when they incorporate customer passions, problems, and potential journeys.


Restructuring your organization in the digital age

McKinsey partner Jeff Jacobs recently spoke at the Connections 2014 CMO Summit about digital’s effect on the consumer decision journey.

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Why Germany Is So Much Better at Training Its Workers

The Atlantic

Some interesting ideas coming out of Germany about talent and training.

How Smart, Connected Products Are Transforming Competition

Harvard Business Review

Smart and connected devices are changing the strategies and realities of business.

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