The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.


Busting mobile-shopping myths

What do mobile shoppers really want? Less than many retailers think.


America the frugal: Mapping the current consumer economic sentiment

Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.

What we're tweeting

What we're reading

Here’s why you only have a 0.2% chance of getting hired at Google


Insights into how this digital leader hires today.

Is the CMO Role Dying Or Thriving?


Highlights from a conference lay out the changes happening to CMO.

Our people