Thales Teixeira, Harvard Business School professor, talks to McKinsey partner Dave Edelman about how companies need to focus on attention when thinking about advertising.


New trends in smart devices

The smartphone experience continues to be enhanced and personalized with a host of equally "smart" adjacent devices that people can wear - or even swallow.


Affluent customers want service on social media

To attract and keep high-income customers, companies need to turn to social media for customer service.


Joining the culture club: How to be relevant

Terry Young (CEO and founder) and Dana Wade (Chief Client Officer) from Sparks & Honey discuss using culture to connect with an audience today.

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FMCG battle for shelf space moves online

The Economic Times

Fast-moving consumer goods (FMCG) companies are using digital tools to micro-target consumers.

McKinsey M&S on Twitter

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