With advanced analytics, CMOs can demonstrate ROI with a degree of precision that’s never been possible before … and win over the CFO.
McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.
Why marketers should learn to stop worrying and learn to love the data.
Though usage is declining, email as a tool still is hard to beat for acquiring new customers. Here's how to make the most use of it.
McKinsey M&S on Twitter
- Marketing is in the midst of an ROI revolution http://t.co/Sy0WvMw1vx via @JW_Gordon & @McK_MktgSales — 1 hour 13 min ago
- RT @OvanNieuwenhove: "I want more women leaders" via @LareinaYee http://t.co/q4uuSu44AM — 4 hours 3 min ago
- #Social #marketing spend set to increase for 2014 - no surprise there http://t.co/90xfXewPFl via @ErikSass1 — 4 hours 26 min ago
- A great piece on what is happening in IT and roles for Tech management: http://t.co/w2MJxwq2yI — 4 hours 38 min ago
- @markmankin Thanks for your comment on my LinkedIn post, I agree that the team that plays not to lose surely will http://t.co/T2nb4b9UTa — 5 hours 38 min ago
- RT @FastCompany: A record 18.3% of Cyber Monday sales came from mobile devices, a massive 80% increase over the 2012. http://t.co/Eg0F8XjUVt — 5 hours 48 min ago