There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.

Article

The dawn of marketing’s new golden age

Five elements are defining what effective marketing is. Marketers need to master them all.

Article

To improve sales, pay more attention to presales

Companies are overlooking a massive source of growth: presales. Here’s what to do about it.

Article

The opportunity in online luxury fashion

With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.

What we're tweeting

What we're reading

Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues

Ad Age

Search is back, and what that means to brands....

Chinese Phone Upstarts Sell With Personality, Not Product

New York Times

Chinese companies look to personality and targeted segments with their smart phones.

Our people