McKinsey Marketing & Sales director, Jesko Perrey, addresses a question he hears from clients often: Do brands really create value? He says yes.

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Nigeria’s renewal: Delivering inclusive growth

With the right reforms and investments, Nigeria could become one of the world’s leading economies by 2030.

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How big data can improve manufacturing

Manufacturers who take advantage of advanced analytics can reduce process flaws, saving time and money.

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China’s digital transformation: The Internet’s impact on productivity and growth

Though the Chinese economy’s shift toward the Internet involves some risks, ultimately it supports China’s goal of creating a more sustainable model for economic growth.

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Open Source and the Challenge of Making Money

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Businesses that start with open source models and then switch to more proprietary offerings raises the question of whether it makes sense to build free things at all.

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