Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here's how manufacturers can capture this dynamic opportunity.
Success for retailers in the digital age requires developing completely new skills.
McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.
With advanced analytics, CMOs can demonstrate ROI with a degree of precision that’s never been possible before … and win over the CFO.
McKinsey M&S on Twitter
- It takes team leadership: "@LareinaYee: Mobilizing your C-suite for #BigData analytics http://t.co/rySibN4TIi via @McKQuarterly" — 6 hours 34 min ago
- Mobilizing your C-suite for #BigData analytics http://t.co/j3ZuJodUwu via @McKQuarterly — 6 hours 43 min ago
- Presenting very shortly @ANAmarketers on the benefit of a Customer Journey approach. See you all at 1.50p — 8 hours 33 min ago
- A focus on journeys rathe than touchpoints delivers better CSAT, and boosts loyalty and willingess to recommend #ANAmarketers — 8 hours 38 min ago
- Thanks for the RTs / mentions @steveolenski @bhagwat_pant @work_athomemoms @todcordill — 8 hours 49 min ago
- 1 trillion = annual marketing spend -- so why are only 36% using analytics to measure the impact? http://t.co/Nrvoi9LWMC — 8 hours 59 min ago