Power Brands focuses on the trends and issues shaping today’s—and tomorrow’s—markets.

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China’s rising Internet wave: Wired companies

Internet adoption by Chinese companies will give the economy a new burst of momentum and change the nature of growth.

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2015: A fairytale of risk in the digital age

This is a year for digital marketers to be careful what they wish for.

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A digital prescription for pharma companies

Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.

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B-to-B Marketing Budgets to Increase an Average 6%

Advertising Age

Main focus of marketing budgets are in-person events, trade shows, and conferences.

An Important Data Lesson from an Inconsequential Football Scandal

Harvard Business Review

Interesting analysis of the problem of reverse causation.

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