The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.
By embedding consumer insights into their merchandising processes, retailers can boost both same-store sales and profitability.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.
In their own words
CMO: Working with other organizations in the company
Lynn Vojvodich, CMO and EVP of salesforce.com, explains how working well with other parts of the company starts with having a shared and complete view of the customer. "You need to start with a single view of the customer."