PayPal senior executive, Laurent Le Moal, tells McKinsey how the company continues to innovate as consumers—and their devices—evolve.
The more that customers use digital-banking channels, the more they actually use branches and call centers. This shifting behavior presents a threat—and a rare opportunity.
CEO: Advice to CMO
Erwin van Laethem, CEO of Essent (an RWE company) lays out some advice for CMOs for building a strong partnership with a CEO. "Spend time with the CEO to understand the vision and the way the CEO's actually looking at the market."
McKinsey M&S on Twitter
- Dear CMO, Become the organizational “glue” to deliver change. Here's how: http://t.co/uLJc7Sy18Z — 1 hour 30 min ago
- #Digital is fundamentally changing how we communicate & relate to brands http://t.co/KosJRxjzqy via @davidedelman — 2 hours 30 min ago
- Lunch & learn: Measuring the ROI of social media [in 2 min & 2 secs] http://t.co/ZHff343Ams — 2 hours 30 min ago
- Thanks @willmottpaul @mnburgess @liveperson — 2 hours 50 min ago
- RT @mnburgess: #FF Leaders @AdvertisingLaw @TedRubin @jeffthesensei @OurManinMTL @BlueFocus @LareinaYee @SouthsideAdguy @nisfrome @trishnet — 3 hours 9 min ago
- #FF @McKinsey leaders @LareinaYee @mchui @Kutcher_Eric @Schneider_JD @WillmottPaul @davidedelman & more: http://t.co/lM6qDJCceP — 3 hours 15 min ago