Interview

Joining the culture club: How to be relevant

Terry Young (CEO and founder) and Dana Wade (Chief Client Officer) from Sparks & Honey discuss using culture to connect with an audience today.

Video

McKinsey Minute: A new take on segmentation

Marketers need to take a more dynamic approach to segmentation by tailoring messages to three diverse groups of customers.

Article

Best of both worlds: Customer experience for more revenues and lower costs

There are huge opportunities to both cut costs and grow if you invest wisely in customer experience.

Must reads

FMCG battle for shelf space moves online

The Economic Times

Fast-moving consumer goods (FMCG) companies are using digital tools to micro-target consumers.

McKinsey M&S on Twitter

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