More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.
Marketing has the best view of customer engagement to drive enterprises forward, but a new McKinsey survey reveals there are still roadblocks impeding its full, effective transformation. Fortunately, there are ways around them.
Data and analytics are most effective when they incorporate customer passions, problems, and potential journeys.
McKinsey partner Jeff Jacobs recently spoke at the Connections 2014 CMO Summit about digital’s effect on the consumer decision journey.
Ideas in pictures
Journey led transformations
Journey led transformations deliver impact across multiple dimensions.