With advanced analytics, CMOs can demonstrate ROI with a degree of precision that’s never been possible before … and win over the CFO.
McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.
Why marketers should learn to stop worrying and learn to love the data.
Though usage is declining, email as a tool still is hard to beat for acquiring new customers. Here's how to make the most use of it.
McKinsey M&S on Twitter
- McKinsey on Marketing & Sales: http://t.co/J7GTZ9a6vm — 1 hour 20 min ago
- Gallup poll: Americans still prefer a male boss, but attitudes shifting http://t.co/1OytK3boMk #Women #Leadership via @colleendebaise — 1 hour 26 min ago
- Walmart using Facebook & Google, Toys R Us pushing hard on YouTube, Sears hosting holiday parties on Twitter. http://t.co/eDaO1HH1ID — 2 hours 27 min ago
- Gregg W. Steinhafel, CEO Target: “We want to be where the consumer is.” >the only place to be http://t.co/eDaO1HH1ID — 2 hours 34 min ago
- #SocialMedia, Big Data and the future of retail: The new consumer decision journey http://t.co/tiLV4fBlQO #CDJ via @McK_MktgSales — 2 hours 56 min ago
- Been testing new training program on https://t.co/XzAZwHmyaP . Before V1.0, comes down, if u r interested, we would love feedback. Thanks! — 3 hours 39 sec ago