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Consumer & Shopper Insights

The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.

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Busting mobile-shopping myths

What do mobile shoppers really want? Less than many retailers think.

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America the frugal: Mapping the current consumer economic sentiment

Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.

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Making stores matter in a multichannel world

As the role of the brick-and-mortar store evolves, retailers will have to continually refine how they use their real estate.

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The future of the shopping mall

To survive in the digital age, malls will need to reinvent themselves. Here’s how.

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What every executive needs to know about design

Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.

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Understanding India’s economic geography

The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.