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Consumer & Shopper Insights

Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.

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The new financial normal: Taking the pulse of the cautious American consumer

For many consumers, the 2008-2012 recession isn't over yet.

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How to get the most from big data

Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.

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How leading retailers turn insights into profits

By embedding consumer insights into their merchandising processes, retailers can boost both same-store sales and profitability.

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Winning the research revolution – Take two

The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.

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Busting mobile-shopping myths

What do mobile shoppers really want? Less than many retailers think.

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America the frugal: Mapping the current consumer economic sentiment

Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.