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Consumer & Shopper Insights

The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.


Busting mobile-shopping myths

What do mobile shoppers really want? Less than many retailers think.


America the frugal: Mapping the current consumer economic sentiment

Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.


Making stores matter in a multichannel world

As the role of the brick-and-mortar store evolves, retailers will have to continually refine how they use their real estate.


The future of the shopping mall

To survive in the digital age, malls will need to reinvent themselves. Here’s how.


What every executive needs to know about design

Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.


Understanding India’s economic geography

The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.