Applying statistical approaches to setting prices for fashion products can drive substantial improvement in sales and margins.
You are here
Consumer & Shopper Insights
The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.
McKinsey director Gordon Orr goes behind the trends shaping the world’s second-largest economy to explain what companies must do to operate effectively.
Despite the rapid growth of Internet penetration, more people around the world remain offline than those who are connected. Here are four categories of how consumer behavior and perceptions are an impediment to more of the world’s population coming online.
More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.
Brazilians shop differently than other luxury consumers. Here’s what you need to know.
Consumer demand for high-speed fixed Internet access is soaring, especially in emerging markets, where fixed communications networks have been generally underdeveloped. To reach more deeply into these low-income markets, deployment costs must be minimized.