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Consumer & Shopper Insights

The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.


Pricing fashion with science

Applying statistical approaches to setting prices for fashion products can drive substantial improvement in sales and margins.


A pocket guide to doing business in China

McKinsey director Gordon Orr goes behind the trends shaping the world’s second-largest economy to explain what companies must do to operate effectively.


Why a majority of the world’s population is not online

Despite the rapid growth of Internet penetration, more people around the world remain offline than those who are connected. Here are four categories of how consumer behavior and perceptions are an impediment to more of the world’s population coming online.


Offline and falling behind: Barriers to Internet adoption

More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.


Capturing the hearts of Brazil’s luxury consumers

Brazilians shop differently than other luxury consumers. Here’s what you need to know.


Fiber to the people: Expanding low-cost broadband in emerging markets

Consumer demand for high-speed fixed Internet access is soaring, especially in emerging markets, where fixed communications networks have been generally underdeveloped. To reach more deeply into these low-income markets, deployment costs must be minimized.