You are here

Consumer & Shopper Insights

What do mobile shoppers really want? Less than many retailers think.

Article

America the frugal: Mapping the current consumer economic sentiment

Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.

Article

Making stores matter in a multichannel world

As the role of the brick-and-mortar store evolves, retailers will have to continually refine how they use their real estate.

Article

The future of the shopping mall

To survive in the digital age, malls will need to reinvent themselves. Here’s how.

Article

What every executive needs to know about design

Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.

Article

Understanding India’s economic geography

The country’s economy once again holds promise. To make the most of it, companies must identify growth opportunities at a granular level.

Article

Pricing fashion with science

Applying statistical approaches to setting prices for fashion products can drive substantial improvement in sales and margins.