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Consumer & Shopper Insights

With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.

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Irrational consumption: How consumers really make decisions

An upcoming behavioral economics summit addresses ways companies can build stronger relationships with their customers.

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Mapping the mindset of Brazil’s not-so-new middle class consumers

After a decade of rampant spending, the middle class has matured. Will they continue spending?

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A digital prescription for pharma companies

Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.

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The new financial normal: Taking the pulse of the cautious American consumer

For many consumers, the 2008-2012 recession isn't over yet.

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How to get the most from big data

Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.

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How leading retailers turn insights into profits

By embedding consumer insights into their merchandising processes, retailers can boost both same-store sales and profitability.