As they consider how best to defend "their very lives" and also go on the attack in the decade ahead, established industry leaders need to be clear-eyed about what they should not be attempting.
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Consumer & Shopper Insights
What do patients really want when it comes to digital healthcare? Five myths from our international survey.
Chinese travelers are the globe’s biggest and most dynamic luxury market opportunity. Here’s what you need to understand about these consumers.
Having successfully lifted millions out of extreme poverty, Brazil must now deliver on the promise of a middle-class life.
Although live TV still represents the most significant part of the Brazilian video diet, it does not represent the majority anymore.
Southeast Asia is one of the world’s fastest-growing markets—and one of the least well known.
The results of McKinsey's latest individual-market consumer survey show that health insurance enrollment continues to grow and that a large majority of enrollees have already paid their first premiums.