For many consumers, the 2008-2012 recession isn't over yet.
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Consumer & Shopper Insights
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.
By embedding consumer insights into their merchandising processes, retailers can boost both same-store sales and profitability.
The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.
What do mobile shoppers really want? Less than many retailers think.
Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.