More than 60 percent of the world’s population remains offline. Without removing crucial deterrents to Internet adoption, little will change—and more than 4 billion people may be left behind.
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Consumer & Shopper Insights
Despite the rapid growth of Internet penetration, more people around the world remain offline than those who are connected. Here are four categories of how consumer behavior and perceptions are an impediment to more of the world’s population coming online.
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