The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.
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Consumer & Shopper Insights
By embedding consumer insights into their merchandising processes, retailers can boost both same-store sales and profitability.
What do mobile shoppers really want? Less than many retailers think.
Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.
As the role of the brick-and-mortar store evolves, retailers will have to continually refine how they use their real estate.
To survive in the digital age, malls will need to reinvent themselves. Here’s how.
Meeting ever-increasing consumer expectations requires senior executives to place design at the center of business strategy.