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Topic: Big data

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How big data can improve manufacturing

Manufacturers who take advantage of advanced analytics can reduce process flaws, saving time and money.

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Monetizing mobile apps: Striking the right balance

An application programming interface can turn data into new revenue streams.

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Using Big Data to make better pricing decisions

As digital touchpoints increase, companies need Big Data to set the optimal price for every product.

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Art of negotiation in the Big Data world of pricing

Three senior executives from multinational industrial gas company Linde Gases discuss the value of trust and psychology in turning pricing analytics into front-line profits.

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Building a bridge from CMO to CIO

Matt Jauchius, the CMO of Nationwide, explores what it takes to build a strong working relationship with his CIO to turn data into a source of growth.