Excellent capabilities are a must for companies looking to grow. But it’s not enough.
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Topic: Big data
Finding the right array of marketing analytics talent requires companies to change their recruiting tactics and strategies.
To turn Big Data into big profits, CMOs and CIOs will need to change how they work―and how they work together.
A great customer experience requires the right message or product to the right person at the right time in the right place.
By providing businesses with controlled access to data ecosystems, companies can monetize data to help fund the longer-term Big Data journey.
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