The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.
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Topic: Big data
Manufacturers who take advantage of advanced analytics can reduce process flaws, saving time and money.
An application programming interface can turn data into new revenue streams.
As digital touchpoints increase, companies need Big Data to set the optimal price for every product.
Three senior executives from multinational industrial gas company Linde Gases discuss the value of trust and psychology in turning pricing analytics into front-line profits.