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Topic: Big data

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Monetizing mobile apps: Striking the right balance

An application programming interface can turn data into new revenue streams.

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Using Big Data to make better pricing decisions

As digital touchpoints increase, companies need Big Data to set the optimal price for every product.

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Art of negotiation in the Big Data world of pricing

Three senior executives from multinational industrial gas company Linde Gases discuss the value of trust and psychology in turning pricing analytics into front-line profits.

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Building a bridge from CMO to CIO

Matt Jauchius, the CMO of Nationwide, explores what it takes to build a strong working relationship with his CIO to turn data into a source of growth.

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Big Data help wanted (badly): How to win the war for talent

Finding analysts with the skill to unlock the potential of Big Data requires an innovative strategy to recruit, retain and inspire them.

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Views from the front lines of the data-analytics revolution

Data-analytics leaders brainstorm on solutions to vexing privacy, talent, organizational, and frontline-adoption challenges.