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Topic: Loyalty

Article

Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.

Article

How much value did you give away to close your last SaaS deal?

When recurring revenue and lifetime value are king, good discounting discipline becomes critical.

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The three Cs of customer satisfaction: Consistency, consistency, consistency

To capture the full value potential, companies must be able to deliver consistently across time and channels.

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Customer satisfaction survey: Who's up and who's down

Banks, brokerage firms, and health providers are moving up. Others? Not so much.

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For customer loyalty, only the best will do

Average customer experience performance is worth less than it used to be, and is driving away customers.

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Making loyalty pay: Six lessons from the innovators

While the number of loyalty programs has increased, they can often actually destroy value for companies.