Having trouble getting more leads and growing your HVAC business? As an HVAC owner myself, I understand this struggle. So I looked into proven facts—like how a mobile-friendly site can boost customer contacts by up to 40%—and explored the best solutions out there.

In this guide, I’ll share practical HVAC marketing tips using Google tools, social media ads, useful blogs or videos, and smart budgeting methods that make sense for your business. 1 Keep reading to start increasing your leads today! 3

Key Takeaways

  • Google Business Profile is like a free ad—businesses with strong profiles often land right on Google’s first page, leading to more customer calls.
  • Over 90% of folks needing HVAC work begin their search on Google, so showing up online is key to growth.
  • Top HVAC companies put 10-20% of their sales into marketing; those using ServiceTitan boosted income by 21% within two years.
  • Social media ads on Facebook and Instagram meet customers right where they hang out, often generating leads at just half the cost of traditional methods.
  • Reviews make a huge difference—82% of people look at local reviews before calling, and a strong, positive rating convinces 94% to pick a business.

Hvac Marketing Strategy

A modern suburban home with a heat pump, SUV, and family.

We talked about the basics earlier—now let’s get into what really drives HVAC marketing. Growing your HVAC business today means reaching customers both online and off. People needing heating and cooling services usually start with a quick Google search—over 90% of them do, actually. 1 So your marketing approach needs solid local search presence, paid online ads, helpful problem-solving content, and friendly social media connections.

Successful HVAC businesses spend between 10% and 20% of their sales on marketing. And they’re not just throwing money around—they’re investing to get real results. For example, businesses using ServiceTitan software saw their income jump 21% within two years.

Marketing done right turns dollars spent into serious profits—exactly what you want for your HVAC business.

Leverage Google Business Profile

Your Google Business Profile works like a free billboard on the web. I set up my profile to show up when locals need HVAC help fast.

Verify and optimize your profile

Google Business Profile is key for my HVAC business—helping prospects find us easily online and bringing in more calls. 2 A well-optimized profile gets my company right onto Google’s first page, delivering real leads consistently. 3

  1. Claim your Google Business Profile using their website or mobile app—this gives you full control of your listing.
  2. Enter accurate company details like your official business name, phone number, and location to help locals connect quickly.
  3. Clearly list your operating hours—customers facing HVAC emergencies need to know you’re open and ready to help.
  4. Add great-looking photos of your HVAC projects, company vehicles, and team members to highlight your professionalism and build trust.
  5. Pick accurate business categories—like “HVAC Contractor” and “Air Conditioning Service”—so you’re found easily by the right customers.
  6. Outline all core HVAC offerings clearly, including AC repair, furnace installs, or duct cleaning, to match customer searches exactly.
  7. Reply within a day to every customer review—people notice when businesses care enough to follow up quickly.
  8. Post updates at least twice a month—things like seasonal deals, helpful tips, or new HVAC equipment available.
  9. Use clear keywords in your profile description like “air conditioning”, “heating service”, and “local HVAC” to boost search visibility.
  10. Clearly define your service area—that way, Google knows exactly where you do business and promotes you locally.
  11. Showcase attributes that set you apart—for example, offering emergency HVAC support or highlighting your family-run style.
  12. Check your profile stats monthly to see exactly which terms drive traffic—and use these insights to bring in more local calls.

Use local SEO to improve visibility

Local SEO helps your HVAC business get found easily by local customers. I’ve seen clients boost visits by 70%, just by showing up better on local searches.

Here are quick tips to boost your HVAC company’s local visibility:

  1. Keep your business name, address, and phone number exactly the same on all online listings—you’ll rank higher if everything checks out everywhere. 4
  2. List your HVAC service on local directory sites like Yelp and Yellow Pages, creating more paths for people to find you. 5
  3. Add local keywords throughout your website, like “HVAC repair in [your city]” or “[your city] heating and cooling”, to clearly show where you’re located.
  4. Encourage satisfied customers to leave good Google reviews—businesses with more positive reviews rank higher locally.
  5. Write short blogs or posts tied to local weather changes or nearby events that directly impact people’s heating and cooling needs.
  6. Pick at least four relevant extra categories on your Google Business Profile—businesses that do this rank around spot 5 on average in local map searches.
  7. Upload clear, quality photos showing staff, trucks, and completed HVAC projects to your Google profile, building trust for potential customers.
  8. Include a clear, embedded Google Map on your website contact page—it reassures visitors and shows search engines you’re truly local.

Now, let’s talk about how paid ads can take your HVAC marketing even further.

Invest in Paid Advertising

Paid ads can put your HVAC company right in front of people who need your services now. I’ve seen Google Local Service Ads and PPC campaigns bring in hot leads fast, often at a lower cost than many other marketing methods.

Use Google Local Services Ads

Google Local Services Ads work great for my HVAC business. They pop up right at the top of search pages—with a green checkmark beside my business name. That checkmark means Google verified our company, which costs me about $50 per month. 7 It’s money well spent—it helps me stand out from other HVAC services. The nicest part is, I only pay if someone contacts me directly through the ad. Google looks at my working hours, location, and star ratings to decide how often my ad shows up. 6 And here’s something extra cool: Google’s Guarantee covers up to $2,000 in refunds if a customer isn’t happy. That little backup makes customers feel safer clicking my listing instead of another company’s ad.

Now let’s quickly touch on how PPC campaigns can ramp up leads for your HVAC services.

Implement pay-per-click (PPC) campaigns

Besides Local Services Ads, I also manage other pay-per-click ads for HVAC businesses—like Search Ads on Google, display ads, and ads on social platforms. 8 Campaign costs vary between $1,500 and $10,000 each month, depending on market size and what you’re aiming to achieve.

For new clients, I usually begin small—with a test budget of just $20 a day. This helps me see which keywords or ad types perform best before investing serious money. PPC campaigns need ongoing attention, so I closely monitor results, try out varied ad designs or wording, and tweak things to boost leads for less cash.

The biggest plus? You only pay if someone actually clicks your ad—making PPC ads a cost-effective way to catch customers actively looking for HVAC help, right now.

Harness the Power of Content Marketing

Content marketing builds trust with your HVAC leads through helpful info. I create blogs, videos, and case studies that show my expertise and help people solve their heating and cooling problems.

Create blogs and video content

I use blogs and videos to attract fresh HVAC leads every month—simple stuff that helps people keep homes comfortable.

  1. Short blogs on common HVAC issues pull great traffic from Google searches. 9
  2. Quick videos showing easy AC repairs get shared way more than written posts alone.
  3. Energy-saving blogs rank high on Google and bring steady, quality leads.
  4. My easy furnace-cleaning videos rack up thousands of views around October and November each year.
  5. Case studies that share before-and-after HVAC results help build customer trust.
  6. Seasonal blogs about prepping air conditioners attract many searches in April and May.
  7. FAQ-style videos directly answer common HVAC questions people type into search engines.
  8. Strategic local keywords in blog headlines help my HVAC business pop up for area searches.
  9. Fresh, trending hashtags multiply my HVAC video’s reach across social channels. 9
  10. Posting consistently keeps readers checking back frequently for helpful HVAC advice.
  11. Emailing new video and blog links reminds past customers about my HVAC services.
  12. Google ranks new posts higher—I keep content fresh by posting at least two times each month.
  13. Calls to my business noticeably jump the week after I share a troubleshooting video.
  14. Helpful posts solving real HVAC issues often convert viewers into actual customers.
  15. Clear and easy-to-follow language always works best for explaining tricky HVAC topics.

Highlight case studies and success stories

Case studies clearly show real-world HVAC successes—going beyond simple customer reviews. 10

  1. Case studies highlight how I solved HVAC issues, clearly showing actual results.
  2. For example, XYZ Heating & Cooling boosted leads by 40% after sharing their installation story.
  3. Strong case studies include four things: the customer’s problem, my approach, clear results, and project photos.
  4. Project images and videos show new clients exactly what my HVAC work looks like.
  5. Each story explains how my service or repairs helped clients save money.
  6. I add customer quotes, making each case study more trustworthy.
  7. My website includes a dedicated, Google-friendly case study page.
  8. Short case studies work well in emails—especially to previous clients who may need more services.
  9. Effective stories address typical HVAC problems most homes or businesses deal with. 11
  10. Working closely with marketing pros at Contractor 20/20 improved how I build successful case studies.

Utilize Social Media Marketing

Social media puts your HVAC business right where your customers hang out every day. I’ve seen Facebook and Instagram ads bring in hot leads at half the cost of other marketing methods.

Run targeted campaigns on social platforms

Running social media ads helps me reach HVAC customers right where they hang out online:

  1. Facebook lets me target ads by age, home ownership, and local area. 12
  2. On Instagram, I share pictures of finished jobs and our friendly crew—people trust what they can see. 13
  3. Deals like “$50 off your first service call” or “Free HVAC check-up” always catch attention and boost results.
  4. Eye-grabbing shots of cozy homes, sleek AC units, or happy families keep folks from scrolling by.
  5. LinkedIn works great for finding commercial customers who want HVAC work done for their buildings.
  6. My contact details sit front-and-center in every ad, so people can easily get in touch.
  7. Ad frequency goes up during chilly winter snaps and hot summer stretches, when everyone needs HVAC help.
  8. I keep track of calls from each ad and shift spending to ones that pull in the most business.
  9. Quick-fix videos or short clips explaining HVAC systems pick up lots of clicks and shares.
  10. These social ads cost me less per lead compared with traditional HVAC marketing methods.

Engage with customers through posts and stories

Social media helps me reach HVAC customers directly—I stay in touch each day, sharing updates, projects, and handy advice:

  1. Show “before and after” pictures of HVAC setups to highlight solid workmanship.
  2. Upload short videos showing easy fixes for typical AC or heating issues.
  3. Use surveys to find out followers’ main HVAC worries or issues.
  4. Hold live Q&A sessions to address popular HVAC topics clearly and quickly. 14
  5. Send seasonal tips about upkeep, like timely filter replacements.
  6. With permission, share positive customer experiences to build credibility.
  7. Alert followers about local weather events affecting their HVAC systems.
  8. Post simple tutorials, for example, setting a thermostat.
  9. Share easy, practical ways to lower HVAC energy bills.
  10. Feature group snapshots to give the business a friendly, personal feel.
  11. Pass along notable HVAC industry updates relevant to our area.
  12. Introduce new products or recent improvements in HVAC technology.
  13. Use stories regularly to provide brief, casual glimpses behind the scenes. 15
  14. Post friendly seasonal or holiday messages to stay connected.
  15. Highlight satisfied customer feedback through eye-catching graphics.

Develop Referral and Review Programs

I’ve found that happy clients can bring in more business through word-of-mouth. You can boost this natural process by setting up simple programs that reward customers for sending friends your way.

Encourage customers to leave Google reviews

Google reviews can seriously boost—or hurt—your HVAC business. My team sees this all the time. Around 82% of folks check local reviews before even picking up the phone. 16 Earning five-star ratings like ProSkill Services in Arizona—who have over 5,000 reviews—takes smart planning.

I usually ask pleased customers to share their feedback right after finishing the job. This approach works best while their positive experience is still fresh. A quick text message with a direct link to your Google Business Profile makes this super simple.

People trust personal experiences way more than ads. A customer describing how you fixed their AC during a hot spell tells your story better than any marketing message. The numbers back this up—around 94% of people pick businesses with strong positive reviews. 16 Plus, a good review count and high star rating help your local SEO. That pushes your business higher when someone searches for “HVAC repair near me”.

Now for referral programs—turning satisfied customers into your strongest sales team.

Offer referral incentives to current clients

Reviews are great for building trust—but referrals really boost your HVAC leads. I reward happy clients who send new customers my way. This strategy works well, since about 72% of people share positive experiences with others. 17 Plus, referral programs cost less than typical advertising and attract loyal buyers.

I offer clear incentives—cash bonuses, discounts on services—that encourage clients to recommend my business. The math is straightforward: one satisfied customer often brings in several new jobs.

Creating a referral system with attractive rewards makes current customers feel appreciated and helps my HVAC business grow quickly. 16

Explore Direct Mail and Out-of-Home Advertising

Direct mail still delivers strong results for HVAC leads. My team runs mail campaigns through ServiceTitan—often cheaper per lead than digital marketing. Sunny Service, based in Texas, does this well.

They blend direct mail with local events, building trust in their community. Even better, we use radius mailing to target homes around recent job sites. This approach puts us in touch with folks likely to need HVAC help soon. 18 We also use new mover mailers to reach people who’ve just bought homes—often needing quick HVAC service. 16 Printed mail catches attention easily in today’s busy digital environment.

Now, let’s talk about getting your HVAC marketing plan finalized for the best possible outcome.

Conclusion

Growing your HVAC business takes smart marketing. I’ve put together easy tips to boost those incoming calls—from people who actually need your help.

Google Business Profile and paid ads get quick results. Content marketing builds trust slowly but surely. And social media keeps you connected with folks who might soon need repairs or replacements.

Plus, happy customers often spread the word—never underestimate referrals. A healthy mix of online and offline marketing usually works best.

Match your marketing plan to your goals and what you’re willing to spend. This way, you get steady leads all year.

References

  1. ^ https://designloud.com/ultimate-hvac-marketing-strategies-guide/
  2. ^ https://allcontractormarketing.com/google-business-profile-optimization-for-hvac-business/
  3. ^ https://www.servicetitan.com/blog/hvac-marketing
  4. ^ https://www.achrnews.com/articles/154374-maximize-your-hvac-business-potential-a-deep-dive-into-google-business-profile-strategies
  5. ^ https://www.scorpion.co/articles/verticals/hvac/13-ways-hvac-businesses-can-get-more-leads/
  6. ^ https://hookagency.com/hvac-marketing/ppc/google-local-services-ads/
  7. ^ https://www.sharewillow.com/blog/hvac-marketing
  8. ^ https://topseermarketers.com/hvac-marketing/pay-per-click-advertising/hvac-ppc-campaign-strategies/ (2024-07-24)
  9. ^ https://www.linkedin.com/pulse/how-create-content-marketing-strategy-your-hvac-suqsc
  10. ^ https://www.contractor2020.com/case-study-marketing-for-hvac-contractors-highlighting-success-stories/ (2024-05-13)
  11. ^ https://www.abstraktmg.com/commercial-hvac-content-marketing-strategy/
  12. ^ https://allbetterapp.com/your-complete-guide-to-hvac-social-media-lead-generation/ (2024-10-16)
  13. ^ https://topseermarketers.com/hvac-marketing/guide-to-hvac-social-media-marketing/ (2024-09-17)
  14. ^ https://www.servicetitan.com/blog/hvac-social-media-marketing (2024-03-27)
  15. ^ https://allcontractormarketing.com/how-to-generate-leads-for-hvac-business-through-social-media/
  16. ^ https://contractorplus.app/blog/hvac-marketing/ (2025-01-14)
  17. ^ https://www.servicetitan.com/blog/hvac-referral-program (2025-03-11)
  18. ^ https://www.lettrlabs.com/post/how-to-get-more-hvac-leads
Andrew McKinsey

Andrew MyKinsey is a leading expert in brand marketing strategy with over a decade of experience in the American market. Since founding his firm in 2010, he has consistently driven innovation and success. His educational background includes a Master’s degree in Marketing from Harvard University, along with multiple professional certifications in Brand Management and Digital Marketing Strategy.
Andrew also serves as a member of the American Marketing Association, which underscores his commitment to staying at the forefront of industry developments.
His awards list is extensive; notably, he was named "Innovative Strategy Firm of the Year" three times since 2018 by national marketing associations.
Andrew's contributions to the field of marketing are widely recognized. He has authored several influential articles published in top business magazines such as Forbes and Business Insider.

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