Launching a new product but feeling uncertain about your branding? Many people worry their launch might fall flat because the brand isn’t clear. You’re not alone—unclear goals and weak messaging often lead to disappointing results.
Did you know unclear brand messages are a common reason products struggle at launch? 2 In this blog, you’ll find practical tips for creating an effective Product Launch Brand Strategy—from setting simple marketing goals to capturing interest through memorable stories. 3 Keep reading, you’re on your way to success! 1
Key Takeaways
- Identify clear goals—think about what matters most to you, like higher sales or more website traffic—then write your decisions around these goals to keep things simple and focused.
- Check out real-world examples like Nike’s “Just Do It” campaign (which pushed Nike’s shoe market share from 18% to 43% in the decade after 1988)—they show how simple, strong messaging works better than overly complicated ideas.
- Always look at what your audience really wants—use short customer surveys or quick social media polls (Facebook and Instagram work great for this) to stay current with audience preferences.
- Be open to changing your approach—trends shift fast, people’s tastes change, so be ready to adjust your strategy quickly and easily.
References
- ^ https://www.productledalliance.com/mastering-your-product-launch-strategy/
- ^ https://www.simon-kucher.com/en/insights/mastering-product-launch-strategies
- ^ https://www.productboard.com/blog/product-launch-strategy-a-comprehensive-guide-for-success/
- ^ https://www.researchgate.net/publication/367545991_Brand_Identity_Canvas_a_Framework_to_Bring_Clarity_and_Relevance_to_Brands (2023-01-30)
- ^ https://www.launchnotes.com/blog/mastering-positioning-and-narrative-strategies-for-effective-brand-storytelling
- ^ https://productschool.com/blog/product-marketing/product-launch-strategy
- ^ https://userpilot.com/blog/product-launch-timeline/
- ^ https://launchpadagency.com/blog/what-is-the-timeline-for-launching-a-new-product-a-comprehensive-guide/ (2024-10-11)
- ^ https://www.linkedin.com/pulse/creating-buzz-mastering-product-launch-strategies-jason-miller-5dkbc
- ^ https://maven.com/articles/product-launch-strategy
- ^ https://www.sideqik.com/influencer-marketing/product-launch-influencer-marketing
- ^ https://maven.com/articles/organize-launch-event
- ^ https://rapidr.io/blog/incorporating-customer-feedback-in-product-launch/ (2024-09-17)
- ^ https://viral-loops.com/product-launch/post-launch-campaign-ideas
- ^ https://blog.revpartners.io/en/revops-articles/post-product-launch-strategies
- ^ https://www.forbes.com/sites/forbesbusinesscouncil/2023/04/20/the-top-four-mistakes-to-avoid-when-launching-a-new-product/ (2023-04-20)
- ^ https://www.inmar.com/blog/insights/martech/how-avoid-6-common-mistakes-when-launching-new-product (2023-01-24)
- ^ https://www.fastcompany.com/90951624/selena-gomez-rare-beauty-cosmetics-industry-juggernaut-gen-z
- ^ https://popularpays.com/blog/tiktok-case-studies
- ^ https://www.researchgate.net/publication/360012984_Strategies_Behind_Tik_Tok’s_Global_Rise (2024-11-21)
- ^ https://coinbound.io/coinbases-marketing-strategy/
- ^ https://cydneymar.com/blogs/brand-strategy/mastering-the-art-of-a-successful-new-product-launch-strategies-tips-and-best-practices-task-mention-brand-development-expert-and-consultant-cydney-mar (2024-04-19)
- ^ https://www.linkedin.com/advice/3/launching-new-product-need-maintain-brand-consistency-yh8dc (2024-08-18)
